Our Story

TIME MADE FOR YOU At I.T.R Luxury, we are passionate creators of timeless elegance. Born from a vision to make luxury watches accessible without compromise, we blend classic design with modern craftsmanship. Our story is built on ambition, precision, and a commitment to redefining what luxury means for every wrist, in every moment.

Who Are We?

TIME MADE FOR YOU Founded in 2025 by H. Lukman, I.T.R Luxury was born from a passion for timeless design and accessible elegance. With a clear vision to redefine the luxury watch industry, we focus on combining classic craftsmanship with modern sophistication. At I.T.R, we believe that luxury should be refined, affordable, and ready to travel the world — just like the people who wear it.